The ultimate guide to understanding traditional finance

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Investing is a funny thing. It’s simple to do, but it can be extremely difficult to understand. You can use many different investment strategies depending on your goals and risk tolerance, which makes things even more complicated. For example, if you wanted to buy some shares in my company (which would be a terrible idea) you could do so through the stock market or by purchasing a bond from me directly. Understanding what all these different types of investments mean will help you figure out how best to use them for your future!


Stocks are a type of security that gives you partial ownership in a company. They’re also known as equities and can be bought and sold in the stock market. When you purchase stock, you’re buying part of a company’s assets (and therefore future profits), which means that if it does well, so do you!

Stocks are priced based on demand for them–if more people want to buy your stock than those who want to sell it, then the price will go up; conversely, if everyone wants out at once then prices will drop dramatically as supply increases while demand decreases significantly (think 2008).


A bond is a loan from a company or country to investors. The borrower pays interest to the investor, and at some point in time–typically at maturity–the investor gets all of their money back. Bonds are traded on the stock market like stocks are, but they’re different in that they have specific terms (like how long they’ll take before paying off).

Bonds are rated by credit rating agencies like Moody’s and S&P because they can be risky investments: if you buy a bond from an unstable company or country, there’s no guarantee that you’ll get paid back as promised (and sometimes, even when promised).


Options are a derivative type, meaning they’re derived from something else. In this case, options give you the right (but not the obligation) to buy or sell an asset at a specified price within a certain period of time. The price you pay for an option is called its premium; this can be thought of as an insurance premium that protects against loss if things don’t go well with your investment. The underlying asset’s price- known as its strike price- is determined by market forces and is often different from what would be expected if you bought or sold shares outright without any protection provided by your option contract.

This will help you figure out how to invest for your future.

You may have heard the terms “stocks” and “bonds” used in conversation, but if you’re not familiar with them, they can seem like some coded language. It’s time to break down what each one means and how they work so that you can start investing your money wisely.

Before we dive into everything there is to know about traditional finance, let’s take a moment to discuss what exactly makes up an investment portfolio: stocks (also known as equities), bonds (also known as fixed income) and options contracts on companies’ stock prices. The first two are types of securities traded on public exchanges such as the New York Stock Exchange or Nasdaq; options contracts are usually purchased over-the-counter through an intermediary like Goldman Sachs instead of directly through their issuer companies.*Some investors choose one type while others use multiple strategies within their portfolios; but no matter what kind of investor you are–whether novice or seasoned professional–there are important things every person seeking financial security should understand before making any decisions concerning their finances.*


With all this information, you should be able to figure out how to invest for your future. Remember that there are no guarantees, but if you follow the right steps and do your research, then there is a chance that you will make money in the long run.

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